Hi, I’m Emily Reed
Creative Leader | Design Director | Senior Creative | Creative Leader
Creative leadership is in my blood–I was born into an advertising family, both my Dad and brother are creative directors. I grew up playing "name that font," a game my father and I created while watching movies and television shows. I've worked as a creative director and art director for 18+ years, building a diverse background out of my experience with networks, agencies, and post-production houses — from both the client and agency perspective. This experience has allowed me to focus on advertising, branding/identity, motion graphics, and VFX projects. My goals and ethos have remained constant: to learn, grow, and create totally badass work. Compassion is a core value of mine, I strive to lead by example and generate exceptional work across all mediums — broadcast, print, social, digital, experiential, and mobile.
TL;DR — It's all about your crew. The most successful campaigns I’ve had the pleasure of leading have been brought to life by a cohesive, engaged team grounded in strategic thinking and possessed by the inextinguishable desire to craft exceptional creative work.
Secret Sauce?
I’m a strong, compassionate, strategic creative leader. Possessing a deep sense of personal integrity and drive to help others realize their potential. My creative passion and dedication to streamline inefficiencies is inherent in my vision.
Strengths -
Strong Leader and Mentor
Big picture thinker
Calm under pressure
Creative Strategic Thinker
Great at juggling multiple projects
Quick Learner
Key Strengths - Leadership and collaboration - I love creating and achieving measurable goals in addition to that I love working as a team and helping others on my team reach and exceed the potential they set for themselves.
Oculus - Step into Rift Brand Campaign
Situation - Oculus wanted to communicate VR to the masses and launch its first advertising campaign. Our target was the gamer audience which is known for being a challenging market to reach and to segment.
Task - Build and foster a connective relationship with the client to understand their goals and develop a campaign and a team to facilitate those goals. We set goals through conversations and creatively led work sessions. Bringing the tagline "Step into Rift" to life through a visceral world, splitting rifts to communicate the transportive power of the Oculus headset.
Action - Campaign breakdown -
Multiplatform social-first campaign
Brand Anthem Video
A series of key art pieces
Targeted and social channel specific approach to content communication
Results - This led us to an award winning campaign which resonated with the gamer audience. We were able to meet and exceed the sales goals for the rift brand through our advertising
Oculus Brand Campaign
Toyota - Swagger Waggon 2.0
Situation - Toyota wanted to launch the second edition of the Toyota Sienna endearingly named the "Swagger Wagon" in a social first campaign with an extremely quick turnaround and limited budget available for the relaunch of the updated vehicle.
Task - Doubled down on it being the year of the Dad and we partnered with some incredible creative influencer Dads such as Convos with my 2-year-old and Action Movie Dad to create a series of videos highlighting parenting and the vehicle. They created super fun and engaging content which showcased their humorous and unique parenting experiences. We launched a real-time social campaign directly interacting with individuals on Twitter where we had all hands on deck writing, designing and approving content to push out into the world!
Action - Campaign breakdown -
Social-first campaign
6 videos created with influencer Dads
Real–time engagement posts
Targeted social channel approach
Multi-channel launch with specific outlets
Results - This earned us 1.2 billion+ impressions, 58.5 million+ impressions across brand-owned content and mentions on social channels and 10,200 mentions on Twitter in addition to Toyota being pumped on our success!
Toyota Sienna - Swagger Wagon 2.0
Netlfix - Pitch
Situation - I was contacted by an agency looking to pitch Netflix to become a vendor agency. Though the agency had creative work which they had done in the past, the challenge was they had no internal creative team, so this would require leading the project. building the team and executing the pitch from concept through execution.
Task -
Create and build a team of freelance creative talent and create a stellar deck to be awarded Netflix creative work.
Action -
Create and build a team from my roster of freelance creative talent
Accomplished the project in-house at the agency with assistance from their internal account team
Built a pitch deck and concepts in which we were able to overdeliver content to pitch to Netflix
Pulled together conceptual work as well as work which they had created into a successful pitch deck along with our successful creative
Results - Secured as an agency for Netflix and have had the pleasure of completing additional projects to date!
Netflix Creative Work - Ricardo Quevedo
Netflix Creative Work - MC2 Pitch Creative