Oculus - Step into Rift

How does one explain virtual reality to those that have yet to experience it?

Responsible for the concept, development and strategic creative approach of the Step into Rift campaign.  Creatively led the integrated 360 multi-channel campaign including - tv/online commercial, digital ad units and social media.
 
                  

Brand Anthem - 


Directed by Michael Chaves - https://www.michael-chaves.com/ | https://www.youtube.com/watch?v=5q6BcQq_yhw


Key Art Direction & Design - 









Awards
Winner – Golden Trailer Awards - 2018 – Most Innovative Advertising for a Brand/Product – Oculus
Winner – American Advertising Awards LA - 2018 - Bronze - Art Direction Campaign – Oculus
Winner – American Advertising Awards LA - 2018 - Bronze - Cinematography – Oculus