Herbalife - Global Brand Redesign
Challenge:
The Herbalife brand has historically lacked clarity, focus, and a clear narrative; without consistent brand messaging, Distributors spent years relying on disparate tropes to connect to their customers and communicate the brand’s value proposition. We finally put pen to paper and crafted our narrative, articulating what we stand for, our vision for the future, and our values –so it’s time to declare it with gusto.
Objective:
Officially introduce Herbalife to the world by illustrating how our brand, community, and products help millions worldwide live their best lives. Educate and inspire viewers with a bold and modern articulation of what Herbalife stands for at a foundational level.
Insight:
Today, a healthy life is seldom measured by just a reflection in the mirror: total well-being requires a holistic approach –our bodies, brains, and bank accounts need to be in great shape to feel our best. At Herbalife, our Distributors have the tools to inspire physical change, the support to foster emotional growth, and the resources to enable economic freedom. What could be healthier (or better) than that?
Company Narrative:
Purpose: Helping people live their best lives
Vision: To be the premier health & wellness company and community
Positioning: Herbalife supports people in their pursuit to achieve total well-being
Values: We Always Do What’s Right, We Work Together, and We Build It Better
Reasons to Believe:
- We help people achieve physical health by providing scientifically-backed products and programs that help improve physical health.
- We help people find emotional well-being through our community of Independent Distributors accept, believe in, and embolden people to realize their potential.
- We give everyone a financial opportunity through the chance to supplement their livelihood through our personal growth and business opportunity.